To coincide with Viridian being our hero colour we wanted to look at what makes green so unique by looking at the psychology behind this colour.
The colour green is a complex and fascinating colour that has both physical and psychological effects on human beings. As the colour of nature, green is often associated with growth, renewal, and life. From a psychological perspective, the colour green can evoke a wide range of emotions and has different connotations depending on cultural, historical, and individual contexts.
The Green Personality Type
The green personality type is typically analytical, composed, logical, and eager to learn. They are sometimes referred to as visionaries and strategic thinkers who are also natural leaders. They prefer to be in charge and lead independent lives. They can come off as being obstinate and even antisocial due to these characteristics. People rely on data while making decisions and respect science. Also, they always make judgements that promote rapprochement.
Greens are dependable, perceptive, diplomatic, and self-reliant. They easily adapt to new circumstances and have little trouble understanding abstract thoughts and concepts. They are devoted to the outdoors and frequently value families. Greens are humble, practical, and giving.
They don't typically keep their feelings or unpleasant ideas hidden. They make great friends and romantic partners because of their need for closeness. Respect and loyalty serve as the foundation of their interactions.
The Use of Viridian Green in Marketing
As we know green is a cool colour and according to colour psychology, cool colours can reduce anxiety and promote calmness within us. As a result, alot of top name brands tare recognised for incorporating the colour green into their colour schemes are typically linked to comfort, dependability, and high-quality goods - Spotify, Whole Foods and Tropicana to name a few!
Did you know?
The BBC in 1991 decided they needed a massive rebranding and shake up and brought internationally renowned brand specialists Lambie-Nairn to rejuvenate the look of BBC Two. At the time the channel was considered by audiences to be “worthy but dull”. Lambie-Nairn then produced the series of iconic moving logos featuring the number two in a range of materials, from water and paint to silk and grass, all in copyrighted BBC Two viridian.
“He had that curious love of green, which in individuals is always the sign of a subtle artistic temperament"
OSCAR WILDE
Green Is Nature
The link of green with nature, which people often find to be tranquil and invigorating, may be the source of its calming effects. As we previously in the use of marketing mentioned according to some academics, our brains are built from evolution to associate green with pleasant things: Early people understood that greenery in the environment meant they could find food, drink, and shelter there.
Green was represented as fertility in In ancient mythology. The last month of winter “Esfand” because, at this time, spring and greenness return to the earth. In particular, they devoted the fifth day to the earth and women.6 Likewise, ancient Greeks portrayed Osiris, their god of the underworld, birth, rebirth, agriculture, and fertility, with a green face.
In conclusion, the psychology of the colour green is a complex and multifaceted subject that is shaped by a wide range of cultural, historical, and individual factors. While green is generally associated with positive emotions such as balance, growth, and renewal, it can also be associated with negative emotions such as envy and greed. As a result, it is important to be aware of the different contexts in which green is used and to understand the ways in which it can affect our emotions and behaviours.
